Social Media Publishing
The post starts where the night does.
Write one post, send it to seven channels at once, and skip the copy-paste tour through every app. Because BirdBrain already knows tonight's event, your caption practically writes itself. Then watch which posts actually filled the room.
Why it matters
Post everywhere in one shot, straight from the event you're promoting.
Most venues bolt a separate scheduler onto a calendar and re-type the same caption into every network. BirdBrain does it in one place: compose once, publish to all your channels, and see what each post earned. The event you're promoting is right there, so the work starts half-done.
Who it's for
For the marketing and front-of-house teams who promote events across every social channel and want it handled without leaving the tool they already run the venue from. Also for owners who want every post tied to the night it's selling.
Connects with
01
Write once, post to all your channels at once
Pick your channels, write your caption, hit send. BirdBrain pushes the same post to Facebook, Instagram, Bluesky, Mastodon, Google Business, TikTok, and Discord, and shapes it to fit each one for you. No re-keying, no tab-juggling, no platform left waiting.
Reach seven channels from a single post
Each network gets a post that fits it, automatically
Stuck on wording? Let AI draft the caption from your event
02
See the whole month, catch the collision before it posts
See your whole month of posts on one calendar, including the Facebook and Instagram history you've already published. Two posts crowding the same audience the same day? BirdBrain flags it before either one goes out. You promote a full month with confidence instead of guessing.
Your full posting month at a glance
Past Facebook and Instagram posts pulled in beside the new ones
A heads-up before two posts step on each other
Content calendar, monthly view with conflict flag
A month of posts at a glance, new and already-published together, with a friendly warning where two would crowd the same day.
Sidebar > Social > menu > Content Calendar
03
Route for approval, then read performance against the night
Send posts up for a quick sign-off before they go live, in the same approval queue your team already uses. Once a post is out, see the likes, reach, and engagement it pulled, and the ad spend it returned when you boosted it. If a post ever fails to send, you'll know, instead of finding out from an empty feed.
One-tap sign-off in the queue your team already knows
See what each post earned, including boosted ad return
Never wonder whether a post actually went out
Scheduled Posts management list
All your scheduled posts in one list, filtered by channel, so you can see at a glance what's going out and when.
Sidebar > Social > Scheduled Posts (toolbar menu)
04
Test variants, group campaigns, and track every link without manual UTMs
Test two versions of a post to see which one lands, then run the winner. Group posts into a campaign tied to an event, and let a recurring series handle your weekly regulars. Every link is tracked automatically, so you always know which posts drove clicks, no fiddling required.
Try two versions and back the one that wins
Build a campaign around an event, or set regulars on repeat
Click tracking handled for you on every link
Per-post analytics view
A single post's results: the likes, reach, and engagement it earned, plus the ad return when it was boosted, trending over the past month.
Sidebar > Social > Scheduled Posts > tap a published Facebook post > Analytics
Inside the module
Built for the way the floor actually runs
Every capability below is live in BirdBrain today, available at each location with role-based access.
One composer, every channel
Write one post and send it to all seven channels at once. BirdBrain shapes each one to fit, so you never re-type a caption.
Plan-ahead content calendar
See your whole month in one view, with your past Facebook and Instagram posts alongside the new ones, and a warning before two posts collide.
AI promo copy from the event
Out of ideas? BirdBrain drafts the caption from your event, so a promo post is ready in seconds.
Approval queue
Send posts up for a quick sign-off in the same queue your team already uses, then let approved posts go out on schedule.
Per-post analytics
See the likes, reach, and engagement every post earns, plus the ad return when you boost it, so you know what's working.
A/B testing with a winner
Run two versions of a post side by side, see which one wins, and put your best foot forward every time.
Product tour
See it in BirdBrain
Captured from the Eagle Enterprises demo workspace.
A/B Test list and results
Two versions of a post side by side with the winner called out, so you can see which message your audience preferred.
Sidebar > Social > menu > A/B Tests
A/B Test list and results
Two versions of a post side by side with the winner called out, so you can see which message your audience preferred.
Built for real venues
Not a roadmap. Live in real venues today.
One post reaches seven channels: Facebook, Instagram, Bluesky, Mastodon, Google Business, TikTok, and Discord
Captions are sized and shaped for each network automatically, so you never re-type a thing
Your calendar shows new and already-published posts together, and flags two that would crowd the same day
AI drafts promo copy straight from your event, so a post is ready in seconds
If a post fails to send, BirdBrain tells you instead of leaving a quiet gap
Why it beats the point tools
A standalone scheduler has no idea what's happening at your venue tonight. BirdBrain does, so your caption starts from the event, links track themselves, and the results land right next to the calendar. For a group, every location runs the same posting motion instead of a pile of separate logins.
Where it fits your plan
Posting starts free, with the Starter plan ($49/mo) covering a single venue's regular cadence. The full kit, every channel, the calendar, approvals, analytics, A/B testing, and campaigns, lands on Pro ($149/mo, up to 3 locations). Groups get publishing that carries across venues on Enterprise.
One operating record
What Social Media Publishing works with
These modules share the same record, so context follows the work instead of being re-entered.
Events & Calendar
The calendar your whole shift runs on.
Design & Assets
Channel-complete promo art for every event, on time, without the chase.
Unified Communications
Every guest channel in one inbox, so nothing slips.
Mailchimp Email Marketing
Launch event email straight from the event, on the same iPad.
See Social Media Publishing running on your venue
Walk through Social Media Publishing with the rest of the BirdBrain platform, mapped to how your team actually operates — from one location to a multi-venue group.