Mailchimp Email Marketing
Your email campaigns already know what's on the calendar.
BirdBrain builds your Mailchimp campaigns straight from the event on your calendar, subject line, preview, and promo art already filled in. Your Eventbrite attendees flow into the right list, and you see open and click results tied back to the night that earned them. No second tab, no rebuilt brief.
Why it matters
Launch event email straight from the event, on the same iPad.
Most teams plan the event in one tool, then re-type the subject line and rebuild the audience in another. BirdBrain makes the event itself the starting point for the campaign. One campaign can promote one show or several, and results roll up by event, by location, and across your whole group.
Who it's for
For marketing coordinators and GMs who run email for live events and want it to start from the calendar they already work in, plus owners who want to compare campaign results across venues without exporting a single spreadsheet.
Connects with
01
Start the campaign from the event, not from a blank screen
Open a show, choose Create Email Campaign, and the title, subject, preview, and promo image are already filled from the event. Pick your audience and template, then schedule or send. One campaign can headline a single event or round up several at once.
Campaign details prefilled from the event, nothing to re-type
Promo art pulled in for you, ready to send
Promote one event or a whole roundup in a single campaign
02
Run the full Mailchimp surface without leaving operations
Everything you do in Mailchimp lives right here, working off your live data. Manage your audiences, move campaigns from draft to sent, grab templates, and run automations, all from the same iPad you use to run the floor.
Full Mailchimp control without the second tab
Manage lists, campaigns, templates, and automations live
Your Mailchimp login stays off the shared iPad
Analytics Dashboard (Analytics tab)
An analytics view with open and click rates flagged above average in green, trending across recent sends with the benchmark line in view.
Sidebar > Mailchimp > Analytics tab
03
Read performance back against the night that earned it
See your open and click rates scored against Mailchimp's own benchmarks, so you instantly know what's working. Drill into a single campaign, or group your sends by event to see which nights drove the most buzz.
Know at a glance whether a send beat the benchmark
Dig into any campaign for the full picture
See which event nights earned the most engagement
Event Campaign correlation view
Sends grouped by event, showing which nights, like Pride Night and Leather Weekend, drove the strongest open rates.
Sidebar > Mailchimp > Analytics tab > Event Campaigns card
04
Compare venues from the ownership seat
Owners get a single view across every venue, no exports required. Put Talon and The Roost side by side on campaigns, subscribers, and open and click rates, sorted however you like.
Compare every venue's email in one place
Sort by the numbers that matter to you
Owner-only, so the group view stays yours
Audience Detail, member list with tags
An audience with subscriber counts and member rows tagged by event, like Pride Night and Leather Weekend.
Sidebar > Mailchimp > Audiences tab > Talon List
Inside the module
Built for the way the floor actually runs
Every capability below is live in BirdBrain today, available at each location with role-based access.
Campaign from event record
Subject, preview, sender details, and the promo image fill in straight from the event. Build and send without re-typing a single field.
Multi-event campaign linking
Link one campaign to several events for a roundup, with the headline event kept front and center for your analytics.
Five live Mailchimp tabs
Audiences, campaigns, templates, automations, and analytics, all working off your live Mailchimp data with your login kept off the device.
Audience member browser
Searchable member lists with one-tap add, unsubscribe, resubscribe, and archive, plus the tags and details you need at hand.
Event-linked analytics
Group your sends by event, score them against Mailchimp benchmarks, and drill into click maps, open timelines, and geography.
Cross-location org comparison
An owner-only rollup of campaigns, subscribers, and open and click rates across every venue, in one sortable table and chart.
Product tour
See it in BirdBrain
Captured from the Eagle Enterprises demo workspace.
Org Comparison view (owner-gated)
An owner's cross-location view comparing Talon and The Roost on open rate, with totals across the whole group.
Sidebar > Mailchimp > Analytics tab > Org Comparison card
Org Comparison view (owner-gated)
An owner's cross-location view comparing Talon and The Roost on open rate, with totals across the whole group.
Built for real venues
Not a roadmap. Live in real venues today.
Campaigns start from the event, with subject, preview, and promo art already filled in
Your Eventbrite attendees flow into the right Mailchimp audience automatically
One campaign can promote several events at once for a newsletter-style roundup
Open and click rates are scored against Mailchimp's own benchmarks, so you know what's working
Owners compare every venue's email in one view, no spreadsheets to export
Why it beats the point tools
A standalone Mailchimp account has no idea what's on at your venue tonight, and event-marketing point tools push posts but ignore your lists and deliverability. BirdBrain is the only place the event, the campaign, and the attendee list are one workflow: email starts from the show on your calendar, attendees flow into the audience, and results roll back up by event and by venue.
Where it fits your plan
Mailchimp comes with the marketing and communications coverage on the Pro plan ($149/mo, up to 3 locations), where teams build email around the live calendar. The owner-only cross-location comparison fits multi-location groups on Enterprise. Lighter tiers get basic campaign context rather than the full event-linked workflow.
One operating record
What Mailchimp Email Marketing works with
These modules share the same record, so context follows the work instead of being re-entered.
Customer Hub
Every guest, every venue, one record you can actually act on.
Events & Calendar
The calendar your whole shift runs on.
Eventbrite Ticketing
Run ticketed nights from the same iPad that runs the floor.
Social Media Publishing
Post everywhere in one shot, straight from the event you're promoting.
See Mailchimp Email Marketing running on your venue
Walk through Mailchimp Email Marketing with the rest of the BirdBrain platform, mapped to how your team actually operates — from one location to a multi-venue group.