Shop & Merch
Your merch program, embedded in venue operations.
Run your branded merch program right where you run the floor. One iPad handles the catalog, the counter sale, the weekly count, and the buyer follow-up, all backed by Printful. No second app, no end-of-month reconciling.
Why it matters
Your whole merch program, in the same app you run the venue from.
Shop & Merch is the retail layer for hospitality groups that sell merch alongside live events. It pairs Printful drop-ship fulfillment with real on-hand stock tracking, so one iPad runs the catalog, the sale, the count, the floor walk, and the buyer follow-up. Turn it on per location, right next to events and service.
Who it's for
Built for multi-location operators running a branded merch program: the GM who owns the P&L, the shop manager who runs catalog and stock, and floor staff who ring up sales. It's for teams tired of bolting a separate retail tool onto their event business.
Connects with
01
One workspace for your whole merch program
Run your entire merch operation without ever leaving the app your team already lives in. Everything from the catalog to the counter sale to the weekly count sits in one place, kept separate for each location. Alerts surface what needs attention now, like low stock, and clear themselves once you handle it.
Catalog, sales, stock, and floor walks in one place
Alerts that flag what needs you, then clear on their own
Turn it on only at the locations that sell merch
02
Drop-ship and physical stock, tracked independently
Sell however you fulfill, whether Printful ships it or it's sitting in your stockroom. Shop & Merch tracks both at once, so on-hand counts stay honest and you get a heads-up before you run out. The barcode scanner speeds up every step, and a canceled sale puts stock right back on the shelf.
Drop-ship and stockroom inventory, tracked together
Low-stock alerts before you run out
Scan to receive, count, and sell in seconds
Products grid with barcode scanner open
A grid of branded merch with prices, and the barcode scanner open mid-lookup with the prompt to scan a product.
Sidebar > Shop > Products tab > barcode icon in toolbar
03
Sell at the counter, audit the floor, know the buyer
Ring up sales, keep the floor looking sharp, and recognize your regulars, all from the same app. Staff scan items and take payment at the counter, managers walk the room to catch thin displays, and BirdBrain quietly flags repeat buyers so you can see who keeps coming back.
Fast scan-to-sell checkout on the floor
Floor walks that catch empty displays early
Spot repeat buyers and their lifetime spend
New Local Sale sheet with barcode scan
A new in-store sale in progress: a logo tee added by scan at two units, with its on-hand count shown right beside the line.
Sidebar > Shop > Orders tab > + New Sale button
04
A store connection you quietly control
Your Printful connection stays secure and out of sight, so the merch runs without exposing anything sensitive. Orders and stock updates flow in cleanly and land at the right venue. When you want to refresh on the spot, one tap kicks off a sync and shows you it worked.
Printful connection that's secure and invisible
Orders and stock that land at the right venue, clean
One-tap sync when you want it now
Layouts tab, floor-walk audit in progress
A floor walk underway, showing a front-display hat observed at four against an expected eight, flagged as underfilled with room to note why.
Sidebar > Shop > Layouts tab > Floor Walk button
Inside the module
Built for the way the floor actually runs
Every capability below is live in BirdBrain today, available at each location with role-based access.
Your Printful catalog, in step
Your Printful products and variants flow into BirdBrain automatically, ready to browse, search, and sell.
Drop-ship and on-hand, together
Track drop-ship and stockroom inventory side by side, with low-stock alerts and weekly counts that keep numbers honest.
Scan-to-sell point of sale
Ring up sales fast with a scan, take payment, and see in-store and Printful orders in one list. Cancel a sale and stock comes right back.
Floor-walk merchandising audit
Walk the floor against your layout to catch thin displays early and keep the merch looking its best.
Repeat-buyer intelligence
Recognize returning buyers automatically and see their lifetime spend, so your regulars get the attention they deserve.
Inventory that stays accurate
Your Printful connection runs quietly in the background, with a one-tap refresh whenever you want the latest stock and orders.
Product tour
See it in BirdBrain
Captured from the Eagle Enterprises demo workspace.
Sync tab, recent jobs and update history
A sync screen showing the last refresh completed minutes ago and a tidy list of recent syncs with their record counts.
Sidebar > Shop > Sync tab
Sync tab, recent jobs and update history
A sync screen showing the last refresh completed minutes ago and a tidy list of recent syncs with their record counts.
Built for real venues
Not a roadmap. Live in real venues today.
The whole merch operation lives in the app you already run the venue from
Drop-ship and stockroom stock tracked together, with low-stock alerts
One scanner handles lookup, sales, counts, and floor walks
Repeat buyers spotted automatically, with lifetime spend in view
Printful connection stays secure, with one-tap sync when you want it
Why it beats the point tools
Standalone merch tools force a choice: either Printful fulfills everything, or you run a separate retail POS for the stockroom. Shop & Merch tracks both on the same item, then puts the catalog, the sale, the count, the floor walk, and your repeat buyers in the iPad you already run the venue from. No reconciling a merch app against your events platform after the fact.
Where it fits your plan
Shop & Merch turns on per location, so it fits teams running a real branded retail program. That maps to Pro (up to 3 locations, all integrations) and Enterprise (multi-location merch with location-level access). It isn’t part of Free or Starter; switch it on once a venue’s merch is worth managing in-app.
One operating record
What Shop & Merch works with
These modules share the same record, so context follows the work instead of being re-entered.
See Shop & Merch running on your venue
Walk through Shop & Merch with the rest of the BirdBrain platform, mapped to how your team actually operates — from one location to a multi-venue group.